Real work, real numbers
UGC video ads, creative testing, web design, branding — case studies from 100+ brands with actual results.
Ad Creative Testing: 2 to 160+ Winning Ads in 4 Months
How systematic creative testing turned 2 working videos into 160+ ads for a US AI app on Meta. 1 in 3 concepts became winners, best cut CPA by 35%.
Video Ad Hook Testing: 12-Video Framework (Case Study)
How to test video ad hooks systematically: 2 creators x 4 hooks = 12 testable variations from existing footage. No new shoot needed.
Retail Launch Ads: 60+ Variations Without New Footage
How ZenToes created 11 videos and 14 static ads for their Walmart launch from existing footage — zero new shoots, 60+ testable variations.
Dating App Video Ads: 60+ UGC Videos for 40+ Audience
Five months of scripts, casting, and editing: 60+ videos in seven formats for Dating.com TikTok and Zendate Instagram, targeting singles 40+.
Latest cases
by.okad: 5,471 creators from one camera roll
When canvas and tech UGC took off, every app started hiring creators and paying them per video. I ran the opposite test. I took about 35 clips from my camera roll, recut them into trending formats for a little over a month, and built a creator database that later turned into a product I never...
Five brands. Zero new shoots.
Every brand that has run ads for a year has a folder of creator videos nobody touches anymore. I take that folder and cut new ads from it: new hooks, new structure, new sound. These five brands got about 80 fresh ads without booking a single creator.
800K views on one Reel. Shot as b-roll.
Your Christian Date is a dating app for Christians. Instead of buying finished UGC videos one by one, I ordered raw footage from creators: one-liners to camera and a library of everyday b-roll. My editors turned that footage into 60 videos a month. Then I shot one special series, a first-timer...
16 creator videos. 48 ads to test.
A US supplement brand sells a daily gel for gut, skin and energy, mostly through Meta ads. Their media buyers needed a steady supply of creator ads to test, and a way to tell fast which ones to scale. I wrote the scripts by angle, cast the creators, briefed their b-roll and cut every video in...
48.9K YouTube views in three weeks.
Fragstore sells figures, statues and gaming merch from a store in Limassol. They had great products and almost no video. Instead of an SMM manager posting a few times a week, I set up a mini content factory: 40 scripts a month, a local creator, one shoot day, 40 edited videos and posting on...
24K views on one tip. 849 people saved it.
SmallTalk2Me is an AI app for practicing English: IELTS speaking, job interviews, business calls. I ran their social content as one system: creator videos, carousels, UGC photo carousels and daily stories. Everything was built to be useful first, so people save it and come back.
68 ads. Story before product.
A European brand launched a daily longevity drink for people 40 and older. They had a launch film, a nutrition scientist on camera and a stack of creator clips. I turned that footage into a library of ads built on three things: a scientist who explains, real people with real stories, and AI...
30 Ads a Day. From One Library.
A Swiss skincare brand needed fresh ads every day. I turned their UGC library into a production line: ~10 new videos a day, 3 hooks each — about 30 ads daily. Orders stayed stable for 2-3 months.
Red Flags First. The Jar Later.
A US gut health brand opened every ad on the jar. I rebuilt them around symptoms people feel but don't talk about, with AI b-roll to show what happens inside the body.
Three Dog Habits. One Gut Story.
TiPaw had cute creator videos of dogs rolling, licking, scratching. I turned them into story ads around one question: what do these habits have to do with your dog's gut?
10 Ads. Strict Rules. No Job Promises.
Dreambound helps people find health care training. The brief: grab attention fast, sell one program, never promise a job, never name a school. I made 10 ads for TikTok, Meta, and Snapchat.
Same Faces. 24 New Scripts.
DateMyAge's best ads featured the same 22 creators. Instead of finding new people, I wrote 24 new scripts and laid them over footage that already worked — 48 videos total.
6 Creators. 15 New Ads. Zero New Shoots.
Breakout + Aid had UGC from six creators and store launch footage. I sorted it into 5 formats and cut 15 ads — skincare sells on texture and result.
68 Story-First Ads. Product Waits 21 Seconds.
A European longevity supplement brand needed ads for people 40+. I turned a scientist, real creators, and AI b-roll into 68 ads across 6 formats — story before product, every time.
Nursery Ads Without a Nursery Shoot
40+ AI-generated lifestyle images for Dadada Baby across 6 sales channels — built from customer photos, zero product shoots.
800K Views on One Reel. Shot as B-roll.
60 videos a month, a B-roll library and 1M+ views on the top 5 Reels for a Christian dating app — organic TikTok and Instagram.
48.9K YouTube Views in Three Weeks
40 videos from one shoot day for a collectibles store — 48.9K YouTube views in three weeks, ~2x TikTok profile views.
1.5M organic views. Zero faces on camera.
A drawing app for iPad started at about 100 downloads a week and wanted Tier 1 users without paying for ads. I put the app screen in front instead of a creator: a hand, a pencil, a line of text and a drawing people watch to the end.
24K Views on One Tip. 849 People Saved It.
Organic UGC and carousel content for SmallTalk2Me, an AI English learning app — 3.5% save rate on the top video, 7,643 views on the top carousel.
16 Creator Videos. 48 Ads to Test.
Hook testing for a gut and skin supplement brand: 16 creator videos turned into 48 ad variations across 8 angles — problem-callout hooks won by 40%.
5,471 Creators Asked In. Zero New Shoots.
Organic Reels for @by.okad built from camera-roll clips and existing footage — 81.8K views on the best Reel, $0 ad spend.
UGC & video ads
UGC Video Ad Examples: 8% Retention, 1.5M Views
Four UGC video case studies: ZenToes (8%+ retention), Skribly (1.5M views), YourChristianDate (1M+ organic), Upvote (EUR 65 CPA). Modular production system.
AI Ad Creatives: 3x CTR, 80% Lower Cost (Case Study)
How AI-generated ad creatives cut production costs by 80% and tripled CTR. Real results from Dadadababy and InstaHeadshots campaigns.
UGC Creators Over 40: Why Older Creators Convert Better
Real results from UGC with 35-55+ creators: 1M+ organic views (dating), EUR 183 CPA (supplements), 48 videos for women 45+. Data from 4 campaigns.
Alcohol Brand Content: 900K Views Per Post (UGC + AI)
How to produce compliant UGC and AI content for alcohol brands. 200K-900K organic views per post, TTB-compliant production process.
Personalised Gift UGC Ads: 9 Videos, 3 Creators
UGC video ads and stories for a personalised face-swap card brand. Three creators, nine videos, four stories — creative that sells the surprise.
Organic Video Strategy: 1M+ Views Without Ads (5 Cases)
Five organic content systems that hit 1.5M views (Skribly), 127K from 485 followers (Twinsfit), 900K per post (Godka) — zero ad spend.
Ad Creatives for Apps: 2-4M Impressions Per Ad
Static and video ad creatives that hit 2-4M impressions (SmallTalk2Me), EUR 65 CPA (Upvote), and 80% lower costs with AI. Three app case studies.
100+ Ad Creatives for SaaS: Real Estate CRM Case Study
How we produced 100+ static and motion ad creatives for a real estate CRM, with a scalable design system that improved engagement and conversion.
B2B Lead Gen: EUR 10.97 to EUR 2.75 Cost Per Lead
How video ads cut cost per lead from EUR 10.97 to EUR 2.75 for a restaurant SaaS in Portugal. 100+ qualified B2B leads from lean campaigns.
School Lead Generation: 100+ Leads at EUR 2-5 Each
100+ qualified parent leads at EUR 2-5 each for a private school in Lisbon. Website redesign, chatbot automation, and social media content.
Telegram Sales Funnel: 1,500 Subs & 36K IG Followers
Bilingual content ecosystem on Telegram and Instagram for an automotive brand: 1,500+ Telegram subscribers and 36K Instagram followers in 12 months.
Pre-Launch Marketing: 1K Followers & 600K Reach in 2 Months
How to grow a community before product launch: 1,000 followers and 600K+ reach in 2 months with $0.11 CPC ads, Reels, and DM automation.
SaaS Pre-Launch: 1,000 Users Before Product Goes Live
How a SaaS built a 1,000-person audience with 600K+ reach before launch using Instagram Reels, automated DMs, and $0.11 CPC campaigns.
Kids Education Ads: Robotics Course Enrollment Campaign
Social media and paid ads for a kids robotics school launch in Vienna. German-localised content for Lego Robotics and coding courses.
Community Content Strategy: 1,134% Reach Growth
Automated content marketing that grew reach by 1,134%, added 594 subscribers, and filled community groups 2x faster — all in 3 months.
Design & branding
Museum Website Design: Interactive Map & Gallery (Framer)
Website redesign for a French cultural venue with interactive map, dynamic gallery, and organic visuals — built on Framer in under 2 months.
Fitness Website Redesign: 2x Bookings, -41% Drop-off
Website redesign for a Paris fitness studio that doubled B2C bookings and cut drop-off by 41% in the first month. Built on Framer.
Fitness Studio Branding That Tripled Partner Inquiries
How rebranding a Paris trampoline fitness studio tripled franchise inquiries. Full identity: logo, dual-audience website, and franchise toolkit.
Fintech Pitch Deck & Website Design (Case Study)
Pitch deck and minimalist website for a chargeback prevention startup. Complex fintech turned into clear investor and client-facing tools.
AdTech Website Redesign in 30 Days (Case Study)
Website redesign for a global AdTech platform in 30 days — modular UI, China-ready optimisation, and bold gradients that reduced bounce rates.
DeFi Website Design: Bento-Style UI on Framer
UX/UI and Framer website for a Singapore DeFi startup that secured J.P. Morgan investment. Bento-style layout, dark mode, modular design system.
EdTech Pitch Deck: From Cluttered to Deal-Closing
How we rebuilt a partnership pitch deck for a language learning platform — turning a cluttered presentation into a deal-closing tool.
Startup Pitch Deck Design That Gets Investor Meetings
Storytelling-driven pitch deck for a dating/networking app startup. Designed to spark immediate investor interest at early-stage meetings.
Tech Accelerator Branding: Scalable Identity System
Brand system for a women-in-tech accelerator — logo, templates, and merchandise unifying digital and event presence across international markets.
Mental Health App UX/UI: MVP to V2 (Case Study)
Full UX/UI design for a mental wellness app — MVP to V2 with mood tracking, AI assistant, and user testing. Branding and product strategy included.
Automotive Brand Ecosystem: 3 Brands, Zero Paid Ads
How we turned a car import service into a three-brand ecosystem with organic audience migration — zero paid ads, full community growth.
B2B Tech Website: Dark-Mode Design for Defence Sector
Website for a navigation sensor manufacturer targeting UAE B2B clients. AI visuals, dark-mode branding, and UX storytelling for confidential tech.
B2B SaaS Branding: Identity, Website & Sales Deck
Full brand identity, dark-mode website, and sales deck for an AdTech B2B platform — delivered in one design cycle.
Real Estate Portal UX Redesign in 2 Weeks
UX/UI redesign of a property evaluation portal in 2 weeks — tab-based navigation, responsive design, and fewer support tickets.
Analytics Pitch Deck: Data to Visual Storytelling
Pitch deck that turned complex advertising analytics into clear visual storytelling with custom flow diagrams and data infographics.
Hair Care Brand Launch: Identity, Content & 20 Creators
Brand identity, content strategy, and influencer outreach for a natural hair restoration brand. Educational content and 20 UGC creators sourced.
Board Game Design & Launch: Sold Out First Batch
From IT blog to sold-out board game: how we designed and launched a card game for tech professionals, selling out the first batch.
Entrepreneur Community: Branding & Content That Grows
Community brand, content strategy, and video production for an entrepreneur network — growing engagement and member participation.
Multi-Brand Unification: 50 Outlets, 1 Design System
How we unified 50 regional media outlets under one modular brand system with map-based logos and 15+ social templates — in under 2 months.
University Merch Design: Alumni Collection (Case Study)
Community-driven merchandise for university alumni: 3 design concepts in a rapid sprint, classic university-style collection for ages 18-35.
Mobile Banking UX Audit: Reduce Drop-offs (Case Study)
UX research for a money transfer app: eliminated form frustration, clarified user roles, and cut task completion time — no full redesign needed.
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