Same Faces. 24 New Scripts.
Same faces. New words. The brand’s best ads kept featuring the same 22 creators. Instead of finding new people, I wrote 24 new scripts and laid them over the footage that already worked. Each script was cut for this app and its sister app.
What I delivered
- 24 new scripts for existing creator footage
- 48 videos in the plan (each script cut for two apps)
- 22 creators reused from winning ads
- 7 scripts with AI voiceover
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