Kids Education Ads: Robotics Course Enrollment Campaign
Robbo is a Finnish educational franchise offering robotics classes for children. When they launched a new location in Vienna, they faced a core challenge: promoting courses locally without any physical presence in Austria. We were tasked with creating a full social media marketing strategy and targeted advertising campaign to drive enrollments.
Project Overview
The goal was to attract families to enroll their children in Robbo’s courses — Lego Robotics, Minecraft Modding, and coding programs. We needed to increase brand awareness, boost enrollment, and drive conversions while maintaining consistency with Robbo’s global brand.
Challenges and Solutions
No Physical Presence in Austria
We relied on remote collaboration and available German-language materials. We produced high-quality graphics and video content from previously shot materials, ensuring everything was localized for the Viennese audience.
Adapting Content for Different Educational Tracks
Robbo offers courses appealing to different audiences. We analyzed each course’s unique selling points and created tailored content:
- Lego Robotics — Hands-on building and programming for younger children
- Minecraft Modding — Game-based learning that appeals to older kids
- Coding courses — Structured programming fundamentals for teens
Optimizing Ads and Content Strategy
We implemented regular testing for ads and creatives, including geographical targeting tests. By experimenting with different messaging, visuals, and formats, we identified the most effective approaches to reach our audience.
Rebranding Social Media Accounts
We redesigned the profile navigation, created visually appealing layouts, and built informative highlights addressing frequently asked questions. This streamlined experience made it easier for potential customers to find information and engage with the brand.
Results
Increased Organic Reach and Engagement
Consistent high-quality content posting led to significant increases in organic views, clicks, and interactions. Educational posts with strong visuals built trust and strengthened Robbo’s brand presence.
Conversion from Introductory to Main Programs
By nurturing the audience with targeted content, we increased conversions from smaller introductory courses to the comprehensive robotics program, effectively growing Robbo’s customer base.
Improved Visual and Informational Quality
Optimized social media profiles gave parents an easier time understanding course value, contributing to a positive shift in brand perception.
Ongoing Consultation and Optimization
We conducted regular consultations with school leadership, helping them optimize content planning and improve their lead management system.
Frequently Asked Questions
How did you market Robbo without a local presence in Austria?
We worked fully remote using available German-language materials, producing localized graphics and video content tailored to Viennese parents and children.
What courses were promoted and how was content tailored?
We created distinct content strategies for Lego Robotics, Minecraft Modding, and coding courses — each with unique creatives matching the interests of different age groups.
What results did the social media strategy achieve?
Significant increases in organic reach and engagement, successful conversion from introductory courses to the main robotics program, and improved brand perception through rebranded social profiles.
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