Les Jardins d'Etretat — Website Redesign for a French Cultural Venue
Les Jardins d’Etretat is an artistic venue in France known for events, cultural programming, and its atmospheric garden. Their existing website did not reflect the quality of the physical experience, and they needed a modern, intuitive digital presence that would boost ticket sales and serve a diverse audience — including older and non-tech-savvy visitors.
Project Goals
- Convey the space’s identity — softness, creativity, and flow — through design
- Prioritize usability for all audiences, including older visitors
- Empower the client to manage and update content independently
- Create a timeless design that works on all devices
Interactive Map as Navigation
We created a fully interactive map of the venue. Visitors can hover over key areas, click through to event pages, and explore the space online before arriving in person.
Dynamic Image Gallery
Inspired by the organic atmosphere of the garden and studio spaces, we built a free-form image gallery. Images vary in size and placement, creating visual rhythm that mimics the spontaneous beauty of the real space.
Organic Visual Language
To reflect the venue’s identity, we incorporated:
- Curved backgrounds and flowing lines
- Rounded buttons and UI elements
- Warm, nature-inspired color palette
These elements create a sense of calm and creativity throughout the site.
Typography Curation
We tested over 12 font combinations to strike the right balance between legibility and elegance. The final choice communicates creativity without compromising accessibility — essential for a broad and diverse audience.
Built on Framer for Flexibility
We chose Framer for its clean visual interface, low-code environment, and built-in design responsiveness. By minimizing scripts and relying on native Framer functionality, we reduced maintenance costs while keeping the site fast and scalable.
Client Training and Empowerment
To future-proof the solution, we recorded tutorial videos in both French and English, covering:
- Editing dynamic content blocks
- Managing event schedules
- Publishing multilingual pages
- Using Framer’s component system for independent layout adjustments
UX and Structure Enhancements
- Minimalist homepage: focused on venue introduction, ticket purchase CTA, and current events
- Streamlined navigation: simplified information architecture, flattened menus, improved discoverability
- Audience-centric layouts: intuitive for older users, avoiding overly experimental interactions
Results
- Aesthetic upgrade that communicates the venue’s personality through design
- Improved usability across all devices and demographics
- Lower maintenance costs thanks to Framer’s built-in tools
- Easy content management by the internal team without developer support
- Delivered in under 2 months from project start to launch
Frequently Asked Questions
What platform is best for a cultural venue website?
We built this site on Framer for its flexible design, fast updates, and low ongoing costs — ideal for small teams that need to manage content without a developer.
How long does a website redesign take?
Most projects take 1.5 to 3 months depending on complexity. The Les Jardins d'Etretat redesign was completed in under 2 months.
Can you include interactive elements like maps or galleries?
Yes. We build custom components such as interactive venue maps, event-driven galleries, and smart navigation features tailored to the space.
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