Red Flags First. The Jar Later.
Red flags first. The jar later. A US gut health brand had creator testimonials and product shots, and every ad opened on the jar. I rebuilt them around things people feel but don’t talk about, then let AI b-roll explain what’s happening inside the body. The product comes last.
What I delivered
- ~20 edits a month
- 8 AI b-roll clips made for the scripts
- 4 story formats — red flags, gut-brain connection, week-by-week progress, gift story
- Zero new shoots — all from existing creator footage
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