A UGC ad agency that tests every video on real spend
Most UGC agencies stop at delivery. You get a folder of videos and a good luck. I build UGC ads for one job: finding the few videos that bring customers at a price you can scale.
That means research before scripts, 3 to 5 hooks per video, creators matched to your buyer, and a look at the numbers after every batch. Then I make more of what worked and drop what didn't.
What you get
I read your reviews, competitor ads in the Meta Ad Library and comments under your best posts. The angles come from what buyers already say.
One body, 3 to 5 openings. This is how 13 clips become 72 ads (how modular production works).
Moms, gym regulars, founders, 45+ customers. I cast from my own network of 600+ vetted creators.
9:16 and 4:5, captions, no studio polish. The videos look like a post, not an ad.
After each batch I look at hook rate, CTR and cost per purchase, and the next batch builds on the winners. See which numbers I track.
How I research before writing a single script
Proof: what this looks like in real accounts
The account had 2 videos that had ever worked. In four months I delivered 160+ video ads. Cost per customer came in 35% below the account average, and one of my videos got the biggest budget out of ~770 ads in the account.
Read the case →16 creator videos turned into 48 hook versions to test, so the brand could learn which opening sells instead of guessing.
Read the case →A B-roll library, 60 videos a month and an organic Reel with 800K views.
Read the case →11 launch videos and 14 static ads built from footage the brand already had. Zero new shoots.
Read the case →
Real ads from client accounts
"OKAD found video ads that actually bring us customers. Fast, organized and easy to work with. We keep ordering new batches." Marketing Lead, InstaHeadshots
How the first six weeks go
Angles, hooks, creator brief. If you want to see how I write briefs, here is my template.
Creators film, I edit native videos in 9:16 and 4:5.
We look at the numbers together and decide: scale, fix or stop each video.
Why scripts should come from strategy, not from the creator
UGC ad agency, marketplace or freelancers?
If you just need a few raw clips, a marketplace is cheaper. If you need ads that keep finding winners, you need someone who owns the testing. More on this in what makes a UGC ad sell.
| Marketplace (Billo, Insense) | Freelance creators | OKAD | |
|---|---|---|---|
| Who writes the script | You | You or the creator | I do, from research |
| Hook variations | Extra or none | Rarely | 3 to 5 per video |
| Quality control | Varies | Varies | Every video before you see it |
| What happens after launch | Nothing | Nothing | I read the numbers and plan the next batch |
| Start | Per video | Per video | 10 videos for $500, no call |
Pricing
- Starter, no call: 10 ready-to-run videos, a testing plan, 5 business days, $500.
- Monthly testing: from $2,500/month, about $100 per custom video with strategy, scripts, casting, filming and editing. Cheaper at volume.
What to look for in a UGC ad agency
If the answer is "the creator", you are buying footage, not ads.
A good agency reads hook rate, CTR and CPA and changes the next batch.
3 to 5 per video should be standard.
Paid ad usage and its length should be in the price.
A first batch of 10 shows more than any sales call.
Not just a reel of nice videos.
FAQ
What is a UGC ad agency?
An agency that makes creator-style video ads for paid social: it finds creators, writes scripts, edits and delivers ads ready to run on Meta and TikTok. A good one also tests them and tells you which ones to scale.
Do I need a call to start?
No. The $500 starter is ordered online. Calls are for monthly plans.
Can the ads run from the creator's account?
Yes, through Meta Partnership Ads or TikTok Spark Ads. See whitelisting and partnership ads.
Do you work with apps and software?
Yes. Four of my case studies are apps: an AI app, a dating app, a drawing app and an edtech app. See Tech UGC.
How fast?
The starter batch in 5 business days. Monthly plans run in batches every 1 to 2 weeks.
Ready to test UGC ads?
Get 10 video ads in 5 days. I handle strategy, creators, editing, and testing — you see what scales.