16 Creator Videos. 48 Ads to Test.
16 creator videos. 48 ads to test. A supplement brand selling gut and skin health products needed to find which message makes people stop scrolling and buy. We wrote 15+ scripts across 8 angles — from ingredient science to personal transformation — cast 8+ creators, and cut each video into 3 hook variations.
What we delivered
- 16 creator videos from 8+ creators
- 48 testable ad variations — 3 hooks per video
- 15+ scripts across 8 angles — problem-callout, ingredient deep-dive, before-and-after, routine integration, skeptic conversion, glow-up journey, science-backed claims, relatable struggle
- Problem-callout hooks won by 40% over product-first hooks
The winning pattern: hooks that named the exact symptom (“my skin was breaking out every month”) outperformed hooks that led with the product or its ingredients.
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