800K Views on One Reel. Shot as B-roll.
800K views on one Reel. Shot as B-roll. Your Christian Date needed organic content that felt real — not ad-like, not preachy. The audience is faith-driven singles who scroll past anything that looks like a dating ad.
We built a content system around two ideas: street-style B-roll that could be remixed into multiple formats, and creator storytelling where people talk about faith, values and relationships — with the app as a natural part of the conversation.
What we delivered
- 60 videos a month across TikTok and Instagram Reels
- 7 content formats — from street interviews to couple podcasts
- 1M+ views on the top 5 Reels
- 800K views on a single Reel filmed as casual B-roll
- A B-roll library the brand can remix and repost without new shoots
The top-performing content wasn’t scripted ads — it was POV clips, opinion hooks and conversation starters that happened to feature the app.
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