24K Views on One Tip. 849 People Saved It.
24K views on one tip. 849 people saved it. SmallTalk2Me is an AI-powered English practice app. Their audience — people learning English — scrolls past anything that looks like an ad. They needed content that felt like a real tip from a real person who also struggled with the language.
We paired the brand with creators who genuinely use language-learning tools — people who could talk about the awkward moments, the small wins and the tricks that actually help. Then we built carousels around the same themes for saves and shares.
What we delivered
- 24K views on the top-performing video
- 849 saves on a single tip video — 3.5% save rate
- 7,643 views on the best carousel
- Creator-led content that doubled as genuine language tips
- A content mix of video tips and educational carousels
The highest-saving content: specific, one-thing tips (“how to stop saying ‘very’”) — not broad advice.
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