From Complexity to Clarity: Making Tech Products Accessible Through Design
Design
4
min reading
February 13, 2025
Tech startups often struggle to communicate complex solutions in an engaging and understandable way. At OKAD Agency, we helped Trusto, a chargeback prevention platform, simplify its messaging and design to improve user engagement. Here’s how we transformed a complex service into an accessible digital experience.
1. Breaking Down Complex Concepts into Digestible Content
For Trusto, we developed a content strategy that prioritized clarity and ease of understanding.

Key Takeaways:
Used simple, jargon-free language to explain chargeback prevention.
Structured content into bite-sized sections for readability.
Created a FAQ section to address common user concerns.
2. Visual Storytelling: Making the Abstract Tangible
Instead of relying on dense text, we leveraged visual elements to communicate Trusto’s value proposition.
How We Optimized the Design:
Designed custom illustrations to depict the chargeback process in a user-friendly way.
Implemented step-by-step infographics to simplify workflows.
Used micro-animations to create an interactive experience.
3. UX/UI Strategies for an Intuitive Interface

A cluttered or confusing interface can deter users from engaging with a tech product. We focused on refining Trusto’s UX/UI to create a seamless experience.
Best Practices:
Designed a clean, minimalist interface to prevent cognitive overload.
Ensured intuitive navigation for quick access to key features.
Used contrasting elements to highlight important actions.
4. Building Trust with Data-Driven Design
Tech products require user trust, especially in financial and security-driven industries. We incorporated elements to establish credibility.
Trust-Building Techniques:
Displayed case studies and testimonials to showcase credibility.
Integrated comparison tables to highlight advantages over competitors.
Ensured a professional, cohesive brand identity with consistent visuals.
5. The Result: A User-Friendly, High-Impact Product

Through strategic design and content, Trusto’s platform became significantly more approachable for potential clients and investors. The client reported:
Increased user comprehension and engagement.
Positive feedback on the intuitive interface and visuals.
A stronger brand presence in their industry.
Final Thoughts
Tech startups need more than just a great product—they need clear, accessible, and engaging communication.