Introduction

In today's digital landscape, brand awareness and social media engagement are more important than ever. The year 2024 is all about content-driven growth, and leveraging platforms like Instagram to build recognition and audience loyalty.

Cosmo.wiki is an innovative IT platform designed for skincare enthusiasts. It enables users to research beauty products and ingredients while hosting authentic user reviews and beauty routines.

Challenge:

The brand's founders approached us with the goal of attracting a cold audience that would eventually convert into customers.

SMM Strategy & Goals

Our two-month social media strategy focused on
✅ Complete account branding & content packaging
✅ Developing a unique corporate identity & tone of voice (TOV)
✅ Gaining 500 followers in the first month
✅ Reaching 1,000 followers by the second month

Approach:

For guaranteed results, we developed a solid content strategy and ensured consistent content output on Instagram.

📊 Did we achieve our goals? Read on to find out.

Results After 2 Months

Since the Instagram account was launched from scratch, all growth metrics represent organic & targeted expansion. Here’s what we accomplished with a minimal budget:

📢 600,000+ total reach
❤️ 12,000+ likes on posts
🔖 3,800+ post saves
👥 1,000+ new Instagram followers
📈 1,500+ reach on Stories

Key Actions & Strategies

1. Brand Positioning & Content Strategy

We developed a cohesive brand identity, visual communication style, and refined the brand’s tone of voice (TOV).
✅ Created and published 100+ pieces of content tailored for audience engagement.

2. Automating Audience Communication

To enhance engagement, we set up an automated Direct Message (DM) bot to communicate with users.
💬 Why? Brands that actively interact with their audience see higher engagement and conversion rates.

✅ A loyal audience = stronger brand perception & better sales.

3. Consistent Reels Posting

Short-form video content is key to growth. We implemented a Reels strategy that increased video views:
📈 Average views per Reels: 2,000–3,000
🎯 Top-performing Reels: 43,000 & 33,000 views

💡 Our approach:

• Competitor content analysis 🔍

• Strategic hashtag usage #️⃣

• Community engagement in comments & Direct Messages 💬

4. Paid Advertising & Targeting

We introduced targeted ads to accelerate follower growth and engagement.

📅 Month 1:

• Ad spend: $124

• Cost per click (CPC): $0.11

• Cost per follower: $0.31

📅 Month 2:

• Ad spend: $423

• Cost per click (CPC): $0.11

• Cost per follower: $0.84

💡 Key Insights:

• Month 1: Achieved low CPC & follower acquisition costs vs. market average.

• Month 2: Consolidated growth and engagement while optimizing conversions.

• High lead conversion rate via Direct Messages.

5. Generating Leads Without a Finished Product

A significant achievement was attracting leads before the product launch.
💡 How? ✅ Funnel-based strategy via posts & Reels
✅ Targeted advertising to potential early adopters

🚀 By Month 2, we built a strong, engaged community that would later convert into product buyers.

Why Brands Should Build an Audience Before Launching a Product

Many businesses hesitate to start social media marketing before their product is finalized. However, early brand building brings major benefits:

🎯 Audience Pre-Sales: Secure potential buyers in advance.
💬 Loyalty & Trust: Build relationships through engagement.
📊 Market Testing: Test UTP (Unique Trade Proposition) and gather early feedback.

💡 Future Benefits: Brands can validate hypotheses and improve product-market fit before the official launch.

FAQ: Common Questions About Social Media Growth

1. Why should brands invest in social media before launching a product?

A pre-launch audience allows brands to test engagement, gain early traction, and create anticipation before the official product debut.

2. What’s the best way to grow an Instagram account from scratch?

✅ Develop a strong brand identity
✅ Post valuable, engaging content consistently
✅ Leverage short-form video (Reels)
✅ Use targeted ads for faster growth
✅ Automate engagement via Direct Messages & interactive content

3. How effective are Instagram Reels for organic growth?

Reels are a top-performing format for boosting reach and engagement due to Instagram’s preference for video content.

4. How can brands lower their cost per follower in paid advertising?

✅ Use highly targeted audiences 🎯
✅ Optimize ad creatives & copywriting ✍️
✅ A/B test different ad variations
✅ Monitor & adjust campaigns based on performance data 📊

Conclusion

In just two months, our data-driven SMM strategy helped Cosmo.wiki gain traction, build an engaged community, and prepare for future product sales. By focusing on organic and paid growth tactics, we successfully positioned the brand for long-term success in the competitive beauty-tech space.

🚀 Want similar results for your brand? Let’s talk!