Today we would like to share with you a new case study that clearly reflects a modern and competent approach to brand building.

The year 2024 is the year of content and it is more important than ever to promote your brand in social networks, increase recognition and loyalty of the audience.

Cosmo.wiki is a unique IT product - a platform that is designed to help everyone who cares about their skin to research products and ingredients. This platform hosts real user reviews and their beauty routines.

The brand's funders approached us with a request to attract a cold audience, which would later become a buyer of the product.

SMM had several goals for the 2 months of work:

• complete account packaging

• development of corporate style and TOV of the brand

• to gain 500 subscribers for the 1st month of work

• To reach 1000 subscribers in the 2nd month of work.

For guaranteed results, we strategized and established a regular content output on Instagram.

Did it help you achieve your goals? Read more

Since the account was built from scratch, all stats are pure growth. Below we share the statistics after 2 months of work with a minimal budget:

• over 600,000 total reach

• more than 12,000 likes on publications

• more than 3,800 post saves

• more than 1,000 followers on Instagram

• more than 1,500 Stories reach

Here's a breakdown of exactly what we've done in that time.

1. Worked on positioning

Developed the brand's social media brand identity, visual communication and TOV. Produced over 100 pieces of content.

2. Built communication with subscribers

Automated communication with your audience by launching a bot in Direct. Why is this necessary? It's important for brands to communicate with users to increase audience loyalty and engagement. A loyal audience = better product sales.

3. We started posting Reels on a regular basis.

The average number of views for each video increased to 2,000-3,000. The maximums were 43,000 and 33,000 per video. To get the best results of reach and engagement, we analyzed popular competitor content, used hashtags and built funnels to communicate with subscribers in comments and Direct.

4. Started targeting

Expenses on targeting advertising in the 1st month of operation amounted to $124.

Cost per click: 0.11$.

Cost per subscriber: $0.31.

Expenses on targeted advertising in the 2nd month of operation amounted to $423.

Cost per click: 0.11$.

Cost per subscriber: $0.84.

We ensured low cost per click and subscriber relative to the average market cost in the 1st month of work and consolidated the result in the 2nd month. We got high conversion rate of leads to Direct.

5. We got the first leads without a finished product

How did we get the first leads to the product?

through funnels in posts and Reels

through targeting

We achieved all our goals and by the end of the 2nd month of work, we grew a strong community in the brand account.

Why does a brand need this?

And why should brands start developing even without a finished product?

While the brand/product is still in the launch phase, you can get a potentially interested audience, build their loyalty through communication and build the brand's UTP. And in the future - test the product on the audience before the official launch, test hypotheses and collect feedback.