Hi, we're here with OKAD Agency. And today we'd like to share with you our thoughts on how AI can greatly simplify the lives of not only content creators and cmms, but also business owners/startup founders.

2024 is the year of video and graphic content. With each passing year, social media is becoming more and more in demand as a tool to promote your product.

The specifics are also changing - users are consuming more and more video content, and the average viewing time of each video is rapidly decreasing. Brands in the new reality are left to generate more and more content, hoping to win over new users. But what do you do when you don't have time to create content? Today, let's talk about how AI can simplify your video content experience.

How can you reduce the time it takes to create video content?

You can use AI avatar in short and long videos instead of searching for models and studios. It will reduce wasted time and money, and it will also help to expand the possibilities of the videos - more diverse languages that don't need a separate expert.

In our case study for the migration service Relocode.agency, the company's founders requested the creation of long videos for YouTube. There were several problems at the starting point - there was a desire to run a channel, but not enough time for it, not enough knowledge of the language to reach a potential audience, and not being able to find the "face of the company". So they decided to make useful videos using digital avatars.

We had only a long, informative text from the brand as a source - we used it to build a script, text for the avatar's speech, create a presentation and select frames for the background to accentuate the video and better hold the viewer's attention.

Importantly, the video can be quickly and easily adapted to any language, because the avatar can speak more than 40 languages. In this way, we closed another client's pain point - the content can be conveniently used for several target audiences speaking different languages. You can see an example video here.

What results can we expect when using artificial intelligence in video content creation?

The use of AI avatars is just finding its application. Users are in the process of getting used to AI results. We can also help you create video content and save time and costs.