In a digital world where the interface is the first handshake with your product, brands either make an impression in three seconds — or vanish into oblivion.

Those who postpone a redesign, hoping the old one will "hold up," end up dying in the gutter — broke, forgotten, and with a bounce rate north of 90%. Because today, not updating your website is a conscious decision to step out of the game on the most competitive markets.

Background: A Growing Platform with Global Ambitions

Moboost is a data-driven advertising platform built for cross-platform products — from television and mobile apps to desktop websites and connected digital environments. With clients like KFC, Adidas, Binance, HBO, and Inter, the platform offers powerful tools to help brands scale their reach, acquire users, and optimize ad performance across markets. But even a company with an A-list client roster needs a site that reflects its value.

The Challenge: One Website, Many Markets

Moboost came to us with three goals:

1. Redesign their website to make it more memorable, modern, and user-friendly.

2. Highlight key product advantages to increase inquiries and conversions.

3. Optimize the website for international markets, especially Europe and China — including technical localization (VPN-free access, speed, compliance).

These challenges are common for rapidly growing B2B platforms operating globally, where every misstep in UX or tech performance can result in lost enterprise deals.

The Timeline: A Full Transformation in 30 Days

We completed the entire project within one month, focusing on:

• A modular, scalable design system

• A fully responsive user interface

• Technical optimization for global reach, including performance in China

Speed mattered — but so did precision.

Phase 1: UX and Visual Identity Overhaul

We designed a clean yet striking interface built on a block-based layout, allowing for easy updates and scale as the product evolves.

Our design choices included:

• Bright gradients and vibrant accents to cut through the AdTech visual noise

• A balance of creativity and professionalism that would appeal to enterprise clients

• Multiple visual iterations, tested collaboratively with the Moboost team to ensure alignment with brand values and usability standards

This wasn’t about flashy design. It was about making the brand memorable and trustworthy at first glance.

Phase 2: Content Restructuring for Clarity and Conversion

Together with the Moboost team, we worked to revise and simplify the content architecture:

• Clear hierarchy and messaging

• Product benefits front and center

• Localized tone and language flexibility for future translations

We ensured that site visitors — whether technical buyers, CMOs, or local agencies — could understand Moboost’s offering within seconds.

Phase 3: International Optimization and China-Focused Engineering

Global platforms can’t afford to treat web performance as “nice to have.”
For Moboost , a major priority was ensuring reliable, fast access in China — without VPN.

Our localization efforts included:

• Infrastructure optimization for Chinese accessibility

• Lightweight assets, adaptive content loading, and backup protocols

• Clean code and CMS structure to support further international scaling

The Outcome: A Digital Presence Worthy of a Global AdTech Leader

Within weeks of launch, Moboost had a fast, frictionless, conversion-optimized website ready for international traffic. The brand no longer relied on pitch decks and PDFs — their website became their strongest digital asset.

Measurable results included:

• Higher on-site engagement

• Lower bounce rate in key markets

• A visible differentiation in a crowded space

The vibrant gradients and modular layout became instantly recognizable — standing out in a market full of dark themes and corporate clichés.

Educational Takeaways: Lessons for Scaling B2B Platforms

Whether you're in AdTech, SaaS, or any global B2B sector — your site is your storefront, your sales deck, and your onboarding funnel all in one.

Here’s what we learned (and recommend):

• Website redesign is not just about aesthetics — it’s about conversion. If your product is complex, your UX needs to simplify it.

• Localization isn’t a bonus. It’s an infrastructure decision. Especially if you care about China, MENA, or LATAM.

• Bright design isn’t unprofessional. When done right, it shows confidence and memorability without losing trust.

• Fast isn’t optional. If your site takes more than 3 seconds to load in Shanghai, you’re already forgotten.

Let’s Talk: Your Site Should Work as Hard as Your Sales Team

If your company is growing fast but your website isn’t keeping up, you're likely losing leads you didn’t even know you had.
We help scaling platforms and global brands turn outdated sites into conversion machines — fast, beautiful, and built for growth.

Let’s talk about your redesign and build something world-class — https://tally.so/r/3jElgx

FAQ

How do I know if I need a website redesign?
If your bounce rate is high, conversion low, or your site feels outdated compared to competitors — it's time. Especially if you're expanding into new markets.

Is it really possible to make a global site work in China without VPN?
Yes — but it requires engineering-level work, infrastructure planning, and careful optimization. We’ve done it.

Can bright, gradient-heavy design work for B2B?
Absolutely. Visual distinction is key in crowded industries — as long as the design stays clean and user-friendly.

How long does a full redesign + optimization project take?
With a focused scope, it can be done in 4–6 weeks. Our project with Moboost was completed in just one month.

Do you also help with content and strategy?
Yes. We restructure, write, and localize content to maximize clarity, SEO, and conversion.