If your website doesn’t sell for you, it’s silently killing your business. A modern digital brand can’t afford to have a site that simply exists — it has to perform. It has to convert first-timers into regulars, answer questions before they’re asked, and reflect your brand energy from the very first scroll.

If it doesn’t, users leave. No matter how good your service is. No matter how much you’ve invested in the space. No matter how powerful your idea is. In 2024, a static or confusing website isn’t just a missed opportunity — it’s a liability.The Challenge: Launching a Franchise-Ready Website That Works for Two Audiences

Jumpman, the first trampoline fitness studio in Paris, had been growing steadily since 2016. With new locations opening and interest from potential partners, the brand needed a clear foundation for franchise expansion. Their priority? A bold rebrand and a website that spoke fluently to two key groups:

• B2C visitors – everyday clients looking to book a session.

• B2B partners – potential franchisees evaluating the business.

The website had to feel immersive, move fast, and make you want to jump—literally.

Strategic Website Goals

We worked with Jumpman to define the four non-negotiables for the new website:

1. Frictionless Booking in 2 Clicks – Booking a class had to feel as easy as jumping.

2. High-Impact Atmosphere – From the homepage, visitors needed to feel the drama, the lights, and the movement.

3. Guidance for Newcomers – A dedicated “First Time?” page, answering the unspoken fears of newcomers.

4. Franchise-Ready Infrastructure – Clear brand positioning, strategic copywriting, and visual storytelling that speaks to investors.

Key UX & Web Design Features

We crafted a full end-to-end web experience, combining UX strategy, visual storytelling, and conversion optimization:

• Navigation optimized for B2C first-timers and B2B researchers.

• Custom UI design with layered visuals and theatrical transitions to support the brand’s "Phantom Stage" identity.

• Responsive animations to reflect movement and energy across devices.

• Integrated videos that mirror live sessions—lights, jumps, shadows, and sweat.

• Modular components to make future franchise launches faster and cheaper.

Every design choice reinforced the theatrical identity of the brand while staying focused on UX performance.

Design That Converts: Real UX, Not Just Pretty Pixels

We designed for performance, not just aesthetics. That meant:

• Clear CTAs always within reach

• Minimalistic forms with auto-validation

• Mobile-first booking experience

• Fast-loading visual elements despite complex animations

Results: A Website That Works as Hard as the Brand

• Doubled B2C bookings within the first month

• Franchise materials integrated seamlessly into the site — boosting credibility and streamlining onboarding

• Session time increased by 54%, with users spending more time exploring videos and testimonials

• Reduced drop-off rate by 41% thanks to a smoother funnel and visual storytelling

Final Thoughts

Your website isn’t just your digital business card. It’s your best sales rep, your franchise pitch, and your community magnet. If your digital touchpoint doesn’t do the heavy lifting—no one else will.

If you’re preparing to scale, launch in a new market, or shift your positioning, a strategic website isn’t optional—it’s the foundation. That’s what made Jumpman’s site a lever for growth, not a bottleneck.

Ready to Build a Website That Actually Sells?

Let’s talk about how we can create a franchise-ready digital experience that drives both bookings and partnerships.

Let’s discuss your project and see how we can help you scale https://tally.so/r/3jElgx

Frequently Asked Questions (FAQ)

What makes a website franchise-ready?
A franchise-ready website positions your brand clearly, offers streamlined onboarding for potential partners, and delivers a consistent, scalable user experience.

How long does a full website build take?
For most clients, we deliver a full custom website—including strategy, UI/UX, development, and copy—in 6–10 weeks.

Can you work with brands in early-stage expansion?
Absolutely. We often work with studios that are just opening their second or third location and want to future-proof their brand.

Do I need to rebrand to launch a new site?
Not always. But aligning your brand identity and web strategy creates a stronger impression and helps you scale faster.

What if I already have a website but it's not converting?
We’ll audit your existing setup and recommend UX, messaging, and design changes that improve performance without starting from scratch.

You might be here because your current site isn't selling like it should.
We help fitness and lifestyle brands turn underperforming websites into high-conversion engines built for scale.