In crypto, trust is everything—and your design is either building it or burning it.
In an industry overflowing with overpromises, anonymous founders, and rug pulls, a DeFi startup without a polished digital presence is dead on arrival.

If your website looks clunky, slow, or scammy, investors won’t read your pitch. Users won’t connect their wallets. And competitors will leave you behind. In 2024, good UI isn’t optional. It’s survival.

Case Study: UX/UI and Website Design for ChainKeyX, a DeFi Startup Preparing for Investment

ChainKeyX is a Singapore-based DeFi platform offering crypto exchange, storage, and lending services. With investment rounds ahead—including one with J.P. Morgan—the team needed a digital presence that could do what a pitch deck couldn’t: explain the platform, build trust, and scale with the product.

The Brief: Design That Builds Trust and Drives Funding

When ChainKeyX approached us, they needed more than a pretty site. They needed:

• A landing page that replaced traditional investor decks

• A UX/UI foundation that could scale with new features

• A trustworthy brand identity that made crypto feel clear, safe, and intelligent

• A Framer-built website to showcase the product with speed, interactivity, and polish

Why Web3 Startups Can’t Skip Good UX

DeFi users are smart—but wary. With thousands of projects launching daily, the bar is high:

1. New users need clarity. Interfaces must onboard without confusion.

2. Investors judge within seconds. If your product doesn’t feel legit, you’ve lost the round.

3. A scalable design system is non-negotiable. Your product will evolve—your design has to support that.

Our Process: From Bento Blocks to Funding-Ready Design

Step 1: Website Design in Bento Style + Framer Development

We built a responsive, modular landing page in bento-box layout, prioritizing:

• Visual simplicity with Web3-native UI language

• Lightweight animations to communicate tech confidence

• A responsive layout that can grow with the product

• Clarity around product features, use cases, and security

Why Bento Design?
It helps users focus. It’s efficient. And it’s already widely adopted by the crypto-savvy crowd.

Step 2: UX/UI System for the ChainKeyX Platform

To prepare for long-term product growth, we developed:

• A design system to standardize buttons, forms, data tables, and flows

• 10+ UX interaction scenarios built in Figma for key user journeys

• User journey improvements based on competitor analysis

• A careful approach to data-heavy UI, balancing readability and depth

The Challenges We Solved

1. Cross-Cultural Design Sensitivity (Asia + Global)

• Asian crypto markets value slightly different aesthetics—clean, structured, but not sterile.

• We adapted visual cues and microcopy accordingly.

2. Communication in Global Teams

• Accents, time zones, and async updates made miscommunication a real risk.

• We documented everything, recorded calls, and kept sprint cycles tight.

3. Investor-First Thinking

• The site had to feel like a pitch deck—with better UX.

• Every section answered: “Why should I care?” and “Can I trust this?”

Outcomes: A Site That Raised Confidence (and Capital)

• ChainKeyX launched a fully responsive, modular Framer site

• They now have a scalable platform UI for future product rollouts

• The website played a key role in securing investment from J.P. Morgan

• The design system allows internal product teams to iterate independently

Why This Matters for Web3 Teams

Whether you're building an L2 protocol, a DeFi dashboard, or an AI-powered crypto wallet—the visual layer is your conversion engine. If it’s not working, your tech stack won’t matter.

Build Trust Through Design—Before You Launch

If you’re building a DeFi or Web3 product and need a launch-ready site or platform design that investors and users actually trust, let’s talk.

Let’s talk about your mission and how we can support it https://tally.so/r/3jElgx

FAQ

1. Can you work with our dev team or product lead directly?
Yes. We integrate with internal teams seamlessly, providing fully spec’d files, components, and annotations.

2. Do you only design for DeFi startups?
No, but we specialize in Web3, fintech, and early-stage products with complex systems and high stakes.

3. Can you design AND build in Framer?
Absolutely. We design in Figma and ship production-ready, responsive Framer sites.

4. What if we’re still at the MVP stage?
Even better. We’ll help you define the right UI patterns and validate core flows before scaling.

5. How long does a project like this take?
Typical timelines range from 3–5 weeks depending on scope. We’ll align timelines during the first strategy session.