How to use AI content in video for brand development?

Artificial intelligence has long been an integral part of our daily lives and it's everywhere. Why not delegate content creation to AI?

AI Generated Content is content that is created using AI systems that can generate text, images, videos and other forms of content. This opens up new opportunities to automate content creation and improve content quality.

You can create much more video content using AI services. In this article, we'll tell you how we ourselves have used AI to create videos.

AI avatars. Pros and cons of using them

Virtual avatars have long ceased to be science fiction. Brands are now actively using them for promotion. Avatars can still be distinguished from real people - emotions are not always natural, but this does not prevent them from being used to create videos.

One of the main reasons why it's definitely worth using an AI avatar is that such content can be created and shared much faster than content created entirely by humans. What are the downsides of AI avatars? The obvious limitations of avatars in expressing emotions makes such content less appealing to viewers. An avatar can't hold attention as well as a video of a live person.

But we found a solution to the problem - when using an avatar, we decided to set the right accents and increase viewer engagement.

We put dynamic stock videos on the background, added simple animation and subtitles. We used different angles of the avatar in the frame.

Видео получило необходимую динамику, и, как результат — увеличилось время удержания пользователя на каждом конкретном ролике.

Больше роликов можно посмотреть тут.

Why bother with these avatars at all, you ask?

It's very simple - in the long run, such content is more cost-effective for brands and creators. Production costs are reduced and production speeds up, and the resources saved can be used to improve the quality of the content generated. To create a video with an AI avatar, you don't need to book a studio, pay for a cameraman and a model. This allows companies and bloggers to be more efficient and competitive in the market.

What's the bottom line?

Using AI avatar in a SPIRITME account from scratch, with no budget for advertising and promotion, completely organic, we achieved results:

• more than 6,000 views on Youtube

• maximum reach of the clip on Youtube more than 2000

• more than 2000 views on Instagram

• more than 2000 views on TikTok

Are we all going to be replaced by AI now?

AI is not a magic pill. Artificial intelligence is still not a competitor to our heads, but it is definitely a good assistant - it is easier to create content with it.